Das Kompaktseminar "Presse- und Öffentlichkeitsarbeit" für Studenten des Fachbereichs Architektur an der Fachhochschule Aachen beginnt am 09. März und endet am 13. März 2009th In the winter semester 2009/2010, followed by a series of seminars.
Public Relations or Public Relations is a part of the architecture of mediation, which is taught as a separate Master's program at the Technical University of Cottbus since winter semester 2005/06 and the University Bochum or the University of Karlsruhe recently also received a chair.
wrote some years ago, the journalist Oliver Hamm in the Süddeutsche Zeitung in terms of their communication skills: "Architects are autistic" - so far, the article is unfortunately not available on the Internet. At that time chief editor of the German architect was of course the Journal an affront to his own guild. But since then, has happened in the mediation of the activities of some architects. Not only in universities and colleges of the mediation, a new emphasis is placed. Even PR agencies which are dealing explicitly with the communication of this department is increasing.
Gerhard Matzig recently reported in the Süddeutsche Zeitung how the profession has developed. The region of Aachen took
2008 EuRegionale 2008 . More than 40 structure development projects in which architects, urban planners, landscape architects and many more were interdisciplinary work and implemented. Including spectacular as the Great Indemann , or the observation deck in Baesweiler but many smaller measures. These projects were also communicating extensively - some with more success, others with less. One drew a clear trend visible. The media of the Aachen region reported extensively on the EuRegionale 2008-Done. As an example of how a EuRegionale 2008 project completely rejected by the public, however, is likely to Aachen "Bauhaus Europe" included in the architectural history of the city. On 10 December 2006, tilted the project via referendum .
whether a better or different established would have prevented the failure of public relations, everybody likes to clarify for themselves. The fact that it was necessary, no doubt. PR can not work miracles. Expressed in Matzig: "One lesson, however, is this one: communication is not enough - you have to say it is time the architects without smart ideas benefit the most is not.."
It is in this sense, the compact seminar at the University of Applied Sciences Aachen as a step to convey the principles of public relations in order to enable a professional approach to media who watch more and more what do architects. At the same time it helps the transition from React to carry out the Act, because it's worth, architecture - "Carved in stone policy" - to convey to the media and the communication of the works not only to leave politics.
This blog will report on who attended the seminar and what results were obtained.
A little gimmick to the conclusion that points to Youtube quite clearly how architects - were seen - at least to 1994th
