The Chinese Feature Win - Win is about a German architect and his family.
The architect is Matthew with his wife Anne and his two sons, about two years ago moved to Beijing where he worked in an architectural office.
The reader's attention is maintained by the Multiple Uses of the relevance factors. Most often it uses the factors the curiosity and the drama. It is very curious that Matthew is not well able to communicate with its employees and depend on help from the drawings. That the family can not spend their free time in public, without being seen by the Chinese as a sensation and forced, is also a very unusual situation. When told, is that the Chinese are so intrusive that even the uneducated children react to the compassion be aroused in the audience. These small situations from the life of the family make the article more interesting.
The drama also plays a major role in the feature. Particularly the information that Matthias in Deutschland wahrscheinlich arbeitslos wäre, lässt Gefühle aufkommen. Dazu kommt, dass der Mann 80 Stunden in der Woche arbeiten muss und somit seine Familie vernachlässigen muss. Das Mitleid des Zuhörers wird jedoch schnell von Matthias auf die Chinesen gelenkt. Es wird berichtet, dass Matthias als deutscher bevorzugt wird, denn ein Chinese erhält für die gleiche Arbeit und den gleichen Zeitaufwand nur die Hälfte des Lohns. Zusätzlich verwendet der Autor als Relevanzfragen: Fortschritt und Folgenschwere. Aufgelockert wird das Feature durch kleine Zitate von Matthias oder seiner Frau. Es sind kleine Geschichten aus dem Leben, die lustige oder eigenartige Beispiele über die Missverständnisse zwischen der Familie und represent the Chinese. This leaves the family appear human and sympathetic. It can be close to the family. It also raises the voyeurism in the audience, for small stories from the lives of other people are often very appealing. The author has made it clear, give us a glimpse into the life of an architect to manage the family and work in China and needs to address. Perhaps some German architects also serves as a decision for a career in a foreign land to begin.
"The plans of the bathing boat club are in fashion: first the Germans, accustomed to beer gardens in front of every pub, then were suddenly on the banks of the Rhine beaches, at least in Cologne and Dusseldorf on large Resonance encountered. And now to be built swimming pools, which allow swimming in the river without having to run the risk of the Rhine must flow. That does something when it's done well, the Berlin have shown us. Therefore, the Leverkusen-hand in their push boats cheap. Further benefit from scrapping it would be good. "
target groups / events / relevance
• general interest newspaper readers in the area around Cologne
• interested audience
• beginning of the planning work
• "proximity, unusual process, progress"
lift for bath boat on the Rhine
"Economic Affairs Officer Walter Borjans speaks of an attraction for Cologne.
It is an idea that meets at City Hall on good will: For some time sought a club about to have a bathing vessel moored on the Rhine. Located in the east as the river came to the Mülheim bridge in question refers Troll Bjorn, chairman of the "Cologne Badeschiff e.V.“ Der Verein hofft auf politische Unterstützung - und auf Fördergelder des Landes. SPD-Ratsherr Hans-Georg Bögner wollte in der gestrigen Sitzung des Wirtschaftsausschusses wissen, wie die Chancen stehen, das Vorhaben im Rahmen der Regionale 2010 zu fördern. Die Antwort des Wirtschaftsdezernenten Norbert Walter-Borjans dürfte die Vereinsmitglieder ermutigt haben: „Das Badeschiff ist ein lohnendes Investment für Köln. Es sieht nicht so aus, als wäre das Projekt chancenlos.“
Nach der Auffassung des Dezernenten wäre das Badeschiff eine Attraktion für Köln. Vorbild für die Anlage ist das Badeschiff auf der Spree in Berlin. Dort sind drei Schubleichter, Part of freight associations, has been converted into a swimming pool, with deck chairs, including a rest. Vienna also has a swimming boat, is one planned in Frankfurt.
"Every Cologne is drawn to the Rhine," said Troll. The Rhine is something very special. "He can feel the space currents are mediated force." But that since the disappearance of the beaches, the fun on the water disturbed, dangerous mainly because of the flow.
About 1.5 million € has Troll necessary to operate a bathing vessel. The pool is 25 meters long and about acht Meter breit sein. Es soll mit gefiltertem Rheinwasser gefüllt werden. Der Verein befinde sich in Gesprächen mit einer Reederei, die drei Schubleichter verkaufen will, so Troll.
Die Regionale ist eine vom Land geförderte Darstellung einzelner Regionen. Für das Jahr 2010 hat sie den Rhein und das kulturelle Erbe des Rheinlandes in den Mittelpunkt gesetzt. Das Badeschiff, wirbt Troll, wäre eine gute Ergänzung.“
threatens dream of swimming fun to burst But no swimming ship for Cologne?
Koeln.de, 01/05/2007
"The concept was developed, obtaining the approvals and the purchase of four barges, which turned into swimming pools fun on the Rhine should be, seemed actually already in the bag. But now threatens the dream of bathing vessels to burst on the Rhine, the Cologne Rundschau reported.
was originally the club Cologne Badeschiff eV, which was established specifically for the purchase of ships, even with the organizers of the National Garden Festival in Leverkusen on the sale of four barges, who had served on the National Garden Festival as flower vessels agree . But now offers a man eating a significantly higher amount of the floating containers, which are usually used for transporting sand and stones. This would allow the Cologne plans a line be made by the bill.
Mühlheimer south of the bridge was the swimming pool from the summer to go to anchor. To enable the Cologne-dangerous swimming in the Rhine, was planned to feel one of the 32-meter-long and eight meters wide barges with Rhine water, while the others should serve as a sunbathing area and restaurant ship.
is now eagerly awaits the decision of the supervisory board in Leverkusen horticultural show, which is scheduled for next Tuesday. "
"is" The Bathing Ship come, "says Björn Troll, chairman of the" Cologne Badeschiff eV, "and pretends to be combative," We can not slow us down! ". But for now, the ambitious plans of the initiative have suffered a shock: the so-called lighter, which should carry the boat on the Rhine, Cologne, Bath, were sold to another bidder. The horticultural show Leverkusen had promised the large container floating the club though, but then sold to a buyer from Germany.
is angry According to Troll: "We see ourselves deceived by the horticultural show. It has been put off us and put off and finally taken to the cleaners. "The club is considering legal action. Nevertheless, the Troll, sei das Projekt eines schwimmenden Schwimmbads an sich nicht gefährdet: »Wir schauen uns nun anderweitig nach Schubleichtern um – die Finanzierung steht jedenfalls. «
Und einen Liegeplatz gibt es dank der Unterstützung des Kölner Wasser- und Schifffahrtsamtes auch schon: rechtsrheinisch, direkt südlich der Mülheimer Brücke.“
Zielgruppen/ Anlässe/ Relevanz
• Allgemein interessierte Zeitungsleser im Raum um Köln
Why is the project" Cologne bathing ship "for the press interesting?
The "Cologne bathing ship" is interesting for many reasons for the press.
First is the idea of a bathing vessel on the Rhine to known models, as in Frankfurt or Vienna, very promising and given rise to interest readers.
is a Cologne For there is nothing more beautiful than the sun's first rays that herald the summer to spend the day at the beautiful Rhine.
There seems to be the idea of a bathing vessel for many people, whether young or old, perfect.
followed after the first publication on bathing ship at the Cologne public only positive feedback!
With more and more people became very interested in the proposed project and the end of which awakened.
The now make ultimately for the "Cologne bathing ship" strong.
Despite many setbacks, which always bring the project back to fluctuate and stop it temporarily, the project remains in the press, because there is enough interest in Cologne. In addition, the project managers struggle with all means at the Badeschiff banks of the Rhine and to realize the many Cologne, are now behind the project happy.
Finally, you can see on the much-visited Website that provides information from the first day of the bath vessel and reported the growing popularity of people waiting to be that the "Cologne bathing ship" a reality.
Ultimately, the project is for the press in the long term interest, because the general public is interested and also behind the project.
Since survived the whole project from concept to opening a long period of time, it is communicated with each new advance of the press and discussed.
device through the press, the project "Cologne Bathing ship "will not be forgotten, remains in the minds of Cologne and it has attracted considerable interest.
http://badeschiff.terapad.com/index.cfm?fa=contentGeneric.rnbqfccbhwmbedie first Article "Tivoli: New stadium to be built at the Krefeld road" Aachen.de http://www.aachen.de/de/archiv/archiv_stadt_buerger/archiv_politik_verwaltung/archiv_pressemitteilungen on 25/10/2005 by Hans Poth / tivoli.html
groups residents, tourists and football fans W questions Who? Aachen's Mayor Dr. Jürgen Linden What? Announcement of the location of the new Where? On the road in Aachen, Krefeld When? 24/10/2005 How? At the Annual General Meeting occasion announcement of the location of the new building of the Aachen Tivoli at the Krefeld road to the annual general meeting. relevance "said Lord Mayor of Aachen ..."( prominence) " ... that he sees good chances for a new building of the Tivoli ... "(progress) " prerequisite was a shift in the allotment gardens ..."( importance / drama) "Linden pointed out, however, that will create the city as a precaution, the planning basis for a location on the other side of the road Krefeld" (curiosity)
groups athletes, lawyers, supporters Wh-questions Who? Alemannia Managing Friethjof Kraemer, Council, NRW Finance Helmut Linssen
What? Government guarantee to finance Where? Aachen, NRW When? 26.9.2009, for the 2009/2010 season How? Pleased satisfied occasion issue of providing a sum of 23mio. EU to finance the stadium construction relevance "Alemannia managing Friethjof Kraemer", "NRW Finance Minister Helmut Linssen " (prominence) The Landesbürgschafft greatly facilitated the financing, but also on this level to do a lot "(fight / conflict) "... the 2009/2010 season to commence in the new stadium" (importance)
groups students W questions Who? Fans, Van der Kooi What? Presentation on the new stadium Where? Mies Van der Rohe Strasse, RWTH Aachen When? How? 80 steep stringing standing series occasion stadium construction and the demand of the fans relevance "Narrow, steep, and loud" (drama, emotion) "Vaan der Kooi (prominence) " and with the volume of the fans an enormous effect "(impact severity)
4th Article "Tivoli's most beautiful new stadium named" Euregio-date, on 10.12.2008, http://www.euregio-aktuell.eu/archives/2226-Tivoli-zum-schoensten Ute Room Stadium-New-gekuert.html
Zielgruppen Fußballfans, Bewohner der Region W-Fragen Wer? Stephan van der Kooi Was? Umfrage im Internet Wo? Internet, Aachen Wann? 10.12.2008 Wie? Mehrheitsentscheid, von ihrer Arbeit überzeugt Anlass Internet Umfrage der Seite „Stadionwelt.de“ Relevanz „zeigt sich...sehr erfreut“(Gefühl) „Stephan van der Kooi“(Prominenz) „Die Mehrheit der Teilnehmer“(Wichtigkeit)
Statement
Ob der Neubau des Aachener Tivolie zurecht zum schönsten New stadium is one of Germany was, once placed there. But he definitely is one of the most spectacular of this country, which is to lead mainly to its historical heritage back. The old Tivoli was built in 1928 and was abruptly been making as an atmospheric guarantee top-class football battles. Generations of football players and fans drove the atmosphere in the cauldron of Soers periodically a sinking feeling in the stomach. The emotions were experienced, as in almost any other football stadium in Germany. Love, hate, joy and sorrow, no facet of daily life has been left out and yet he was more than just that but the times of the Alemanni, as they still an integral part of the 1st Bundesliga were are long gone and with them the glory of the once unique reinforced concrete stadium. Whether the new building from now idiologischen or were for financial reasons, in my opinion after playing only a minor role. The fact is that the project for the region of Aachen is one thing-a chance. And on this I think it is rightly reported. Not for its own sake, but to all those who always made from the Tivoli, which he has suddenly her is far beyond the borders of the imperial city was known.
target groups : Regional Newspapers: Region Aachen, residents Occasion: informing about the blocking of the distance between worm and Talstraße Windhausenerstraße Relevance: progress ... it's now in the final stages of conflict / struggle: not an easy task; nearby: how was impressed on the ground; Momentous / near: During construction, the worm valley road from Hasenbusch road to Windhausenerstraße closed to traffic; drama: a stay banned because of possible accident hazard
Who at the construction site steel construction company Schmitz What: Road closure Where: Wurm valley road to Windhausenerstraße When: 27.01.2009 to the end of the steel frame up Why: are steel frames of the audio bridge placed How: steel piers are positioned using a crane and placed
target groups: Regional Newspapers: Region Aachen, residents Occasion: inform about the delay of the construction Relevance: nearby: Übach-Palenberg; prominence: Many words have already fallen in relation to the audio bridge; celebrities: Franz-Josef Kals, feeling the astonished members of the committee ... meditative sounds; importance: the importance ...; feeling: I ... I thought, I'm on a scrap yard, the sound is disharmonious and metallic, much too loud in the sudden termination; celebrities: Steel Schmitz
Who: engineer Franz-Josef Kals, "IBK Schallimmisionsschutz" What: sound elements were reduced 1000 on a number of 60 due to other noise of the residents Where: Übach-Palenberg When: Wednesday, 04/01/2009 Like: 60 sound elements in 10 groups on the audio bridge mounted Why: exceed more than 60 sound elements, the maximum sound value of 36 dB (A)
Audience: Aachen, residents Occasion: presentation of the first steel elements in the metal Schmitz Relevance: nearby: Übach-Palenberg; celebrities: Mayor Paul Schmitz-Kroll, metal construction firm Schmitz; feeling was ... to impress guests, curiosity / conflict: some of which are so great that we get not a piece in the hall; celebrities: Volker Schlüter; curiosity: Link 2500 metal elements visual stimuli by rotating metal strips and sound elements to each other, feeling that would be a pity ...; importance: after all, cost-bridge property, landscaping, parking and all Papiere mal eben 1,1 Millionen Euro - allerdings bei 80-prozentiger Förderung durch das Land NRW
Wer: Gottfried Schmitz (Metallfirma Schmitz) und Volker Schlüter ( Beigeordneter für Bauen und Planen) Was: Herstellung der Skelettgerüste der Firma Schmitz Wo: Strecke Naherholungsgebiet bis zum Dohmen-Park Wann: Februar/März Wie: Brücke wird in angenehmen Steigungswinkel serpentinenartig aufgestellt Warum: Auf Grund des großen Höhenunterschieds im Gelände
Audience: Aachen, visitors, tourists Occasion: AUSTRALIA steel scaffolds Klanbrücke attached Relevance: nearby: Übach-Palenberg, drama: the components used gigantic; curiosity: steel skeletons; nearby: Frelenberg and Zweibrüggen, Wurmtal, Willy Dohmen-Park; important: Rather, upon completion, it itself be an attraction; importance: is the steel and wood structure made it unique; celebrities: Mayor Paul Schmitz-Kroll, metal construction firm Schmitz, Managing Director Gottfried Schmitz; feeling ... was impressed; drama / curiosity: They are sometimes so large that we did not get to a piece in the hall
Who: Mayor Paul Schmitz- Kröll What: The audio bridge will be a popular well-visited attraction Where: recreation area by Dohmen-Park When: currently How: The recreation area and the Dohmen-Park will be connected
Final Statement The project Klangbrücke which is realized in Übach-Palenberg, is of great Interest to the press. In particular, the regional press is interested to learn about the project. The reason: the sound bridge is unique and is currently the flagship of the village Übach-Palenberg and surrounding areas. By the press reports on the construction and progress of the audio bridge, the region's reputation and the reputation of the recreational area as well as the Willy Dohmen-Park is growing rapidly. The intention of the press is to lure tourists and visitors bring. Thus, this place into an attractive and benefit from high visitor and tourist numbers.
Another aspect of the region to learn about the construction process is that the press avoid conflicts wants. By early enough information about road closures, they prevent the project provides for negative headlines. For the same reason the press informed about the reduction in the number of sound elements. This measure is to avoid a noise nuisance for local residents. The press is the fact that the residents are not disadvantaged by the construction provoked or feel.
will also tries, with information about the very complicated construction process, to justify the very large amount of construction. Understandably, there are many people who are facing this reason the project rather fails, you can find more details but perhaps reassured can. can
can end by saying that the press enhance the visibility of a project and a region, as well as clarify misunderstandings and conflicts.
