PR and journalism should actually be (even by the Press Code ago) strictly separated voneinenander - actually. Nevertheless, despite the blurred boundaries more. This is also to journalists themselves, the financial pressure for many journalists so much that they can not do more without additional PR activities. On the other hand, they know too well how issues will be launched in the media (note: not every good journalist is also a good PR Manager). A journalist from the taz has approached this kind of balancing act in a humorous article, which also for readers of an architect-PR blogs worth reading to understand how to work PR and journalism.
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